Inspiration and quote comes from research I've done about Dieter Rams. I found his designes and ideas fascinated I became even more impressed when found out that Apple has been inspired by his work as well.

Final design

Woman's figure is the biggest inspiration for me and I love using it in my works. The idea behind this sketch is that woman's natural beauty is much better than make up. Left side is looking natural weather her right is leaking with overused make up. On the bottom I've got text saying "Good design is as little design as possible" using females face as sample I referring to design as well that some design works just got to many things going on and it becomes mess. 

This is one of my favourite design style which I could refer to Vorticisim. I like complexity in design it makes my eyes go around it and almost explore it which I always find fascinating. 

This idea comes from David Carson where he has broken all the grid rules. I don't mind short quotes with this type of writing but recently I have discovered a full paragraph of important information which has been written in this style. It made me really annoyed I wanted to find out information about event quickly but text like this could me keep reading for an hour which I didn't want at all. I don't think this style should be used in long sentences  because eventually viewer will loose interested in a text if it will not be readable and he want's to get quick information.

Sligthly more complexed looking design. I refereed the centre circle to iPhone button as an idea that design has to be functional effective and easy to use. 

Idea #1

Lot of organized folders means that design must be organized, neat and well thought 

My own sample of using negative space