This idea comes from David Carson where he has broken all the grid rules. I don't mind short quotes with this type of writing but recently I have discovered a full paragraph of important information which has been written in this style. It made me really annoyed I wanted to find out information about event quickly but text like this could me keep reading for an hour which I didn't want at all. I don't think this style should be used in long sentences  because eventually viewer will loose interested in a text if it will not be readable and he want's to get quick information.